We are interested in working with passionate guitar makers.
What We Offer
For guitar makers and manufacturers who want to have their products on the show, we offer to do a list of media production and promotion activities (as well as advertising spending) to market your brand and your products.
We will create:
- One long-form video featuring your guitar (an episode of The Local Pickup)
- One long-form article about your guitar (on TheLocalPickup.com)
- One marketing campaign for the episode/partnership
- One used-sale campaign for the guitar
The video is an episode of The Local Pickup, which is a “podcast-like” general interest show about guitars and people. Watch the Show on YouTube Here
The article is a long-form general interest piece accompanied by great photos of the guitar. The article will live on TheLocalPickup.com, and it will be optimized for search and shared in all of our social media. Read this one we did on Rickenbacker.
The marketing campaign is a concerted effort to promote the video/article in social media. We will create and post at least one News Post (on TheLocalPickup.com). We will do multiple social posts when we announce and when we promote the episode (Facebook, Instagram, Twitter). We will publish the video on YouTube and Facebook and run paid campaigns in both channels.
- Eastwood Guitars on Our YouTube Channel
- Videos on Facebook
- Novo Guitars Announcement on TheLocalPickup.com
- Santa Cruz Guitar Company Announcement on RevenFlo.com
The used-sale campaign is when we eventually list the guitar(s) that we were given as payment as a used instrument(s) for sale in the popular used channels (Reverb, Craigslist, eBay, etc.). In these listings and communications, we are highlighting and linking to the video and article telling your story and energizing your brand among the real musicians in the marketplace.
What We Ask of You
You provide us with a guitar (or guitars) that you are proud of. You offer some of your time to discuss your passion. You give us a delivery of and permission to use your marketing materials (logo, photos, etc.) to market you and the episode. You also share the episode and articles when they come out.
We feel it is important to the nature of the show to keep the motivation about acquiring wonderful items from passionate people as we go. We know that guitars vary in monetary value, so we manage the scope of the episode accordingly. We’ve done a range of things varying greatly in production costs – from onsite tours of production shops to just Chris and Jason chatting in the studio, holding and discussing the product. We of course need the instruments to create the media, but we also need to play them and be able to speak authentically about them. Plus, we hope that taking an instrument as compensation helps keep the costs of such marketing benefit to a minimum for the participant.